The magalog (MAG-uh-log) -- a combination of "magazine" and "catalog" -- is one of many direct-mail formats used by marketers. It looks like a magazine, complete with cover, and may have anywhere from 12 to more than 100 pages. It includes a combination of editorial content and promotional copy ... all of it designed to get the prospect's attention and persuade him to buy the product or products being sold.
Example (as used by Clayton Makepeace today): "Check out this promotion. It's a magalog titled 'Retirement Wealth Builder' for Phillips Publishing's Retirement Letter."
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